7
Publications
93
Citations
7
H-Index
2014
Active since
Affiliations
Marcelo Tsuguio Okano is an author at Universidade Estadual de Campinas (UNICAMP) specializing in business, marketing, and management.
Top concepts
BusinessMarketingManagementBusiness StrategyStrategic ManagementDigital TransformationDesignTechnologyDigitalizationDigital Platforms
Publications per year
2014–2024
7
7
MANAGEMENT STRATEGY AND BUSINESS MODELS IN THE ERA OF DIGITAL TRANSFORMATION
Jaqueline Geisa Cunha Gomes, Marcelo Tsuguio Okano, Eliane Antônio Simões et al. · South American Development Society Journal · 2019 · 11 citations · Full text
Digital Business, Enterprise Business Transformation, Business Segmentation +15
Rows per page
1–5 of 7