Concepedia

Raj Devasagayam

RD

8

Publications

138

Citations

8

H-Index

2005

Active since

Affiliations

Siena College(Current)

SUNY Old Westbury

Raj Devasagayam is an author at Siena College specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchEducationConsumer BehaviorArtsCultureBrandingService Quality

Publications per year

2005–2018

8

Publications

8

Linking Information Literacy, Experiential Learning, and Student Characteristics: Pedagogical Possibilities in Business Education

Raj Devasagayam, Kathryn Johns-Masten, Joseph M. McCollum · The Academy of Educational Leadership Journal · 2012 · 37 citations

Student Characteristics, Digital Literacy, Teacher Education +15

Building brand community among ethnic diaspora in the USA: Strategic implications for marketers

Michael T. Quinn, Raj Devasagayam · Journal of Brand Management · 2005 · 25 citations

Ethnicity, Strategic Implications, Culture +11

Celebrity Endorsements and Donations: Empirical Investigation of Impact on Philanthropic Giving

Nicole Peterson, Elizabeth Tripoli, Kalie Langenbach et al. · Business Perspectives and Research · 2018 · 17 citations

Positive Emotions, Consumer Research, Social Marketing +22

An Endowment, Commodity, and Prospect Theory Perspective on Consumer Hoarding Behavior

Diana King, Raj Devasagayam · Journal of Business Theory and Practice · 2017 · 14 citations · Full text

Consumer Economics, Consumer Uncertainty, Behavioral Decision Making +22

Examining the Linearity of Customer Satisfaction: Return on Satisfaction as an Alternative

Raj Devasagayam, Nicholas Stark, Laura Spitz Valestin · Business Perspectives and Research · 2013 · 13 citations

Customer Profitability, Customer Satisfaction, Customer Experience +11

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