Helena Nobre - Concepedia

Author

Helena Nobre

University of Aveiro ORCID

Also Known As

Helena M. Nobre, Helena NOBRE, Helena Nobre

Publications

839

Citations

H-Index

105

Concepts

All Affiliations

University of Aveiro University of Minho Boston University Universidade Nova de Lisboa University of Lisbon

About

Helena Nobre is an author at University of Aveiro specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	13	13	416
2	Arts	5	5	291
3	Education	1	1	17
4	Engineering	1	1	14
5	Language Studies	1	1	17

Helena Nobre

Publications

723

Citations

H-Index

Page 1

	Year	Citations
Gamification as a platform for brand co-creation experiences Helena Nobre, André Ferreira Journal of Brand Management GamificationDesignInteractive MarketingUser ExperienceBrand Development	2017	123
Social Network Marketing Strategy and SME Strategy Benefits Helena Nobre, Daniel Silva Journal of Transnational Management Digital MarketingSocial MarketingBrand StrategySocial NetworkSmall Business Marketing	2014	96
From Social to Marketing Interactions: The Role of Social Networks Ana Maria Soares, José Carlos Pinho, Helena Nobre Journal of Transnational Management Social MarketingConsumer ResearchSocial InfluenceSocial InteractionsCommunication	2012	83
NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships Helena Nobre, Cláudia Simões Journal of Business Research MarketingRelationship MarketingBrand EquityManagementBusiness	2019	45
Cosmopolitan tourists: the resilient segment in the face of terrorism Vanda Veréb, Helena Nobre, Minoo Farhangmehr Tourism Management Perspectives Human MigrationCultureInternational TourismSociologyBusiness	2020	41
Cultural heritage and nation branding – multi stakeholder perspectives from Portugal Helena Nobre, Ana Sousa Journal of Tourism and Cultural Change	2022	38
The Concept of Luxury Brands and the Relationship between Consumer and Luxury Brands Kip Becker, Jung Wan Lee, Helena Nobre Journal of Asian Finance Economics and Business Customer SatisfactionLuxuryConsumer StudyBrand StrategyConsumer Research	2018	37
A consumer culture theory perspective of the marketplace: An integrative review and agenda for research Ana Hungara, Helena Nobre International Journal of Consumer Studies Customer SatisfactionCultural ConsumptionEconomic UtilityConsumer StudyConsumer Research	2021	36
Consumers' relationship with mass prestige brands and happiness Helena Nobre, Ajay Kumar, Minas N. Kastanakis, European Management Review Consumer ResearchBrand StrategyBrand LoyaltyBrand HappinessPsychology	2022	32
Monitoring and protecting company and brand reputation on social networks: when sites are not enough Kip Becker, Helena Nobre, Vijay Kanabar Global Business and Economics Review Social Medium MonitoringReputation ManagementSocial Network ActivitiesComputational Social ScienceViral Marketing	2013	29

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