Concepedia

Helena Nobre

HN

19

Publications

723

Citations

16

H-Index

2010

Active since

Affiliations

University of Aveiro(Current)

University of Minho

Boston University

Universidade Nova de Lisboa

University of Lisbon

Helena Nobre is an author at University of Aveiro specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessBrand AwarenessConsumer ResearchCultureBrand StrategyConsumer BehaviorArtsBrand Equity

Publications per year

2010–2022

19

Publications

19

Gamification as a platform for brand co-creation experiences

Helena Nobre, André Ferreira · Journal of Brand Management · 2017 · 123 citations

Gamification, Design, Interactive Marketing +10

Social Network Marketing Strategy and SME Strategy Benefits

Helena Nobre, Daniel Silva · Journal of Transnational Management · 2014 · 96 citations · Full text

Digital Marketing, Social Marketing, Brand Strategy +18

From Social to Marketing Interactions: The Role of Social Networks

Ana Maria Soares, José Carlos Pinho, Helena Nobre · Journal of Transnational Management · 2012 · 83 citations

Social Marketing, Consumer Research, Social Influence +17

NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships

Helena Nobre, Cláudia Simões · Journal of Business Research · 2019 · 45 citations

Marketing, Relationship Marketing, Brand Equity +8

Cosmopolitan tourists: the resilient segment in the face of terrorism

Vanda Veréb, Helena Nobre, Minoo Farhangmehr · Tourism Management Perspectives · 2020 · 41 citations

Human Migration, Culture, International Tourism +7

Rows per page

1–5 of 19