Statistics
Publications
19
Citations
744
H-Index
16
Active since
2010
Helena Nobre is an author at University of Aveiro specializing in marketing, brand management, and business.
Publications per year
2010–2022
19
19
Consumers' relationship with mass prestige brands and happiness
Helena Nobre, Ajay Kumar, Minas N. Kastanakis et al. · European Management Review · 2022 · 42 citations
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