Concepedia

Jerry Jay Kraa

JJ

3

Publications

159

Citations

3

H-Index

2018

Active since

Affiliations

Kwame Nkrumah University of Science and Technology(Current)

Jerry Jay Kraa is an author at Kwame Nkrumah University of Science and Technology specializing in advertising effectiveness, consumer decision making, and consumer research.

Top concepts

Publications per year

2018–2019

3

Publications

3

Market orientation and performance of small and medium enterprises in Ghana: The mediating role of innovation

Bylon Abeeku Bamfo, Jerry Jay Kraa · Cogent Business & Management · 2019 · 109 citations · Full text

Impact of HEdPERF on Students’ Satisfaction and Academic Performance in Ghanaian Universities; Mediating Role of Attitude towards Learning

Stephen Banahene, Jerry Jay Kraa, Philipine Aseye Kasu · Open Journal of Social Sciences · 2018 · 38 citations · Full text

Effect of television adverts on children’s purchase behaviour: Evidence from Ghana

Bylon Abeeku Bamfo, Jerry Jay Kraa, Perdita Asabere et al. · Cogent Business & Management · 2019 · 12 citations · Full text

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