Concepedia

Marion Garnier

MG

14

Publications

717

Citations

12

H-Index

2008

Active since

Affiliations

SKEMA Business School(Current)

Université de Lille

Fondation FondaMental

Hôpitaux Universitaires Henri-Mondor

Marion Garnier is an author at SKEMA Business School specializing in consumer research, interactive marketing, and management.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingUser ExperienceBusinessHuman-computer InteractionEngineeringSocial SciencesDesign

Publications per year

2008–2020

14

Publications

14

Assessing the Societal Impact of Research: The Relational Engagement Approach

Julie L. Ozanne, Brennan Davis, Jeff B. Murray et al. · Journal of Public Policy & Marketing · 2016 · 154 citations · Full text

Engineering, Public Engagement, Education +19

Case study—Embodied virtual agents: An analysis on reasons for failure

Mohamed Slim Ben Mimoun, Ingrid Poncin, Marion Garnier · Journal of Retailing and Consumer Services · 2012 · 129 citations

Engineering, Virtual Worlds, Virtual Human +10

Smart technologies and shopping experience: Are gamification interfaces effective? The case of the Smartstore

Ingrid Poncin, Marion Garnier, Mohamed Slim Ben Mimoun et al. · Technological Forecasting and Social Change · 2017 · 128 citations

Engineering, Assistive Technology, Gamification +14

Animated conversational agents and e-consumer productivity: The roles of agents and individual characteristics

Mohamed Slim Ben Mimoun, Ingrid Poncin, Marion Garnier · Information & Management · 2016 · 115 citations

Engineering, Consumer Research, Communication +17

The avatar in marketing: Synthesis, integrative framework and perspectives

Marion Garnier, Ingrid Poncin · Recherche et Applications en Marketing (English Edition) · 2013 · 47 citations

Digital Marketing, Consumer Study, Consumer Research +16

Rows per page

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