Gordon Fullerton

When Does Commitment Lead to Loyalty?

Gordon Fullerton · Journal of Service Research · 2003 · 856 citations

Business, Marketing, Marketing Management +9

The Impact of Brand Commitment on Loyalty to Retail Service Brands

Gordon Fullerton · Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration · 2005 · 429 citations

Business, Marketing, Marketing Management +17

How commitment both enables and undermines marketing relationships

Gordon Fullerton · European Journal of Marketing · 2005 · 400 citations

Business, Marketing, Marketing Management +8

The service quality–loyalty relationship in retail services: does commitment matter?

Gordon Fullerton · Journal of Retailing and Consumer Services · 2004 · 301 citations

Business, Marketing, Retail Management +14

Creating advocates: The roles of satisfaction, trust and commitment

Gordon Fullerton · Journal of Retailing and Consumer Services · 2010 · 255 citations

Management, Organization Studies, Organizational Behavior +3