Yinjiao Ye

Integrating Norm Activation Model and Theory of Planned Behavior to Understand Sustainable Transport Behavior: Evidence from China

Yuwei Liu, Hong Sheng, Norbert Mundorf et al. · International Journal of Environmental Research and Public Health · 2017 · 191 citations · Full text

Public Health, Transportation Planning, Behavior Change Theory +12

Correlates of Consumer Trust in Online Health Information: Findings From the Health Information National Trends Survey

Yinjiao Ye · Journal of Health Communication · 2010 · 89 citations · Full text

Social Sciences, Social Psychology, Health Communication +13

Trust in social media brands and perceived media values: A survey study in China

Ping Xu, Yinjiao Ye · Computers in Human Behavior · 2021 · 84 citations · Full text

Social Sciences, Marketing, Marketing Management +14

The Depiction of Illness and Related Matters in Two Top-Ranked Primetime Network Medical Dramas in the United States: A Content Analysis

Yinjiao Ye, Kristina E. Ward · Journal of Health Communication · 2010 · 72 citations

Social Sciences, Medical Education, Communication In Serious Illness +10

Facebook, Twitter, & Qr codes: An exploratory trial examining the feasibility of social media mechanisms for sample recruitment

Lucy Gu, Dorothy Skierkowski, Paul Florin et al. · Computers in Human Behavior · 2016 · 62 citations · Full text

Management, Communication, Recruitment +14