Concepedia
Statistics
Publications
22
Citations
1.2K
H-Index
17
Active since
1986
Affiliations
University of Rhode Island(Current)
University of Alabama
Yangzhou University
Nanjing University of Aeronautics and Astronautics
Norbert Mundorf is an author at University of Rhode Island specializing in social sciences, arts, and psychology.
Top concepts
Social SciencesArtsPsychologyGenderEmotionCommunicationMedia StudiesBehavioral ScienceJournalismEngineering
Publications per year
1986–2021
Integrating Norm Activation Model and Theory of Planned Behavior to Understand Sustainable Transport Behavior: Evidence from China
Yuwei Liu, Hong Sheng, Norbert Mundorf et al. · International Journal of Environmental Research and Public Health · 2017 · 187 citations · Full text
Visual and Auditory Message Framing Effects on Tobacco Smoking<sup>1</sup>
Tamera R. Schneider, Peter Salovey, Unto E. Pallonen et al. · Journal of Applied Social Psychology · 2001 · 169 citations
Health Communication Philosophy, Persuasive Health Messages, Health Prevention +22
Effects of an opposite-gender companion's affect to horror on distress, delight, and attraction.
Dolf Zillmann, James B. Weaver, Norbert Mundorf et al. · Journal of Personality and Social Psychology · 1986 · 139 citations
Behavioral Sciences, Emotional Response, Gender Studies +7
Entrepreneurship education enhances entrepreneurial creativity: The mediating role of entrepreneurial inspiration
Wang Chengchun, Norbert Mundorf, Ann Salzarulo-McGuigan · The International Journal of Management Education · 2021 · 82 citations
Entrepreneurial Innovation, Entrepreneurial Inspiration, Creativity +8
Effects of Disturbing Televised Events on the Acquisition of Information from Subsequently Presented Commercials
Norbert Mundorf, Dolf Zillmann, Dan Drew · Journal of Advertising · 1991 · 65 citations
Affective Variable, Abstract Male, Targeted Advertising +26
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