Concepedia
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Publications
1
Citations
24
H-Index
Active since
2014
Ooi Shal Peng is an author specializing in consumer behavior, consumer food purchasing behavior, and consumer food behavior.
Publications per year
2014–2014
Purchase Behaviour of Consumers of Functional Foods in Malaysia: An Analysis of Selected Demographic Variables, Attitude and Health Status
Fon Sim Ong, Norizan Mohd Kassim, Ooi Shal Peng et al. · Asia Pacific Management Review · 2014 · 24 citations
Agriculture, Food Science, Nutrition +15
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