Concepedia

A. B. Blankenship

AB

9

Publications

334

Citations

9

H-Index

1940

Active since

Affiliations

Carter Center(Current)

A. B. Blankenship is an author at Carter Center specializing in consumer research, management, and marketing.

Top concepts

Consumer ResearchMarketingManagementSocial SciencesConsumer BehaviorPersuasionAdvertisingCommunicationPublic OpinionSocial Influence

Publications per year

1940–1964

9

Publications

9

International Journal of Opinion and Attitude Research

A. B. Blankenship, Laszlo Radvanyi · Journal of Marketing · 1948 · 134 citations

Consumer Research, Attitude Theory, Social Influence +7

Communications Research

A. B. Blankenship, Paúl F. Lazarsfeld, Frank Stanton · Journal of Marketing · 1949 · 68 citations

Some Aspects of Ethics in Marketing Research

A. B. Blankenship · Journal of Marketing Research · 1964 · 29 citations

Consumer Research, Social Marketing, Research Ethics +16

Consumer and Opinion Research

Ralph F. Breyer, A. B. Blankenship · Journal of Marketing · 1944 · 22 citations

Consumer Decision Making, Opinion Research, Consumer Study +5

Psychological Difficulties in Measuring Consumer Preference

A. B. Blankenship · Journal of Marketing · 1942 · 19 citations

Consumer Choice, Behavioral Decision Making, Consumer Preference +7

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