Christoph Mittendorf is an author at Goethe University Frankfurt specializing in trust, business, and marketing.
Top concepts
TrustBusinessMarketingSharing EconomyConsumer ResearchManagementSocial InfluenceConsumer BehaviorSocial IdentityDigital Marketing
Publications per year
2016–2019
7
7
The Implications of Trust in the Sharing Economy: An Empirical Analysis of Uber
Christoph Mittendorf · Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences · 2017 · 71 citations · Full text
Consumer Uncertainty, Digital Marketing, Consumer Research +19
Rows per page
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