Robert D. O’Keefe

Organization Strategy and Structural Differences for Radical Versus Incremental Innovation

John E. Ettlie, William P. Bridges, Robert D. O’Keefe · Management Science · 1984 · 1.5K citations

Innovation Adoption, New Product Introduction, Innovation Management +20

Factors Influencing Innovation Success at the Project Level

Albert H. Rubenstein, A. Chakrabarti, Robert D. O’Keefe et al. · Research Management · 1976 · 241 citations

Innovation Evaluation, Project-based Organization, Research Management +13

INNOVATIVE ATTITUDES, VALUES, AND INTENTIONS IN ORGANIZATIONS [1]

John E. Ettlie, Robert D. O’Keefe · Journal of Management Studies · 1982 · 162 citations

Innovation Adoption, Questionnaire Data, Value Theory +16

Black and white response to culturally targeted television commercials: A values‐based approach

Robert E. Pitts, D. Joel Whalen, Robert D. O’Keefe et al. · Psychology and Marketing · 1989 · 63 citations

Consumer Study, Racial Prejudice, Consumer Research +30

Evaluating the Effectiveness of Air Quality Interventions

Annemoon M. M. van Erp, Robert D. O’Keefe, Aaron Cohen et al. · Journal of Toxicology and Environmental Health · 2008 · 29 citations