Concepedia

Robert D. O’Keefe

RD

Statistics

Publications

10

Citations

2.1K

H-Index

10

Active since

1974

Affiliations

DePaul University(Current)

Paul University Awka

Northwestern University

Robert D. O’Keefe is an author at DePaul University specializing in business, management, and strategic management.

Top concepts

BusinessManagementMarketingStrategic ManagementInnovationTechnologyInnovation ManagementOrganizational BehaviorArtsMotivation

Publications per year

1974–2008

10

Publications

10

Organization Strategy and Structural Differences for Radical Versus Incremental Innovation

John E. Ettlie, William P. Bridges, Robert D. O’Keefe · Management Science · 1984 · 1.5K citations

Innovation Adoption, New Product Introduction, Innovation Management +20

Factors Influencing Innovation Success at the Project Level

Albert H. Rubenstein, A. Chakrabarti, Robert D. O’Keefe et al. · Research Management · 1976 · 241 citations

Innovation Evaluation, Project-based Organization, Research Management +13

INNOVATIVE ATTITUDES, VALUES, AND INTENTIONS IN ORGANIZATIONS [1]

John E. Ettlie, Robert D. O’Keefe · Journal of Management Studies · 1982 · 162 citations

Innovation Adoption, Questionnaire Data, Value Theory +16

Black and white response to culturally targeted television commercials: A values‐based approach

Robert E. Pitts, D. Joel Whalen, Robert D. O’Keefe et al. · Psychology and Marketing · 1989 · 63 citations

Consumer Study, Racial Prejudice, Consumer Research +30

Evaluating the Effectiveness of Air Quality Interventions

Annemoon M. M. van Erp, Robert D. O’Keefe, Aaron Cohen et al. · Journal of Toxicology and Environmental Health · 2008 · 29 citations

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