Concepedia
Statistics
Publications
1
Citations
13
H-Index
Active since
2006
Ko Eun-Joo is an author specializing in fashion consumer behavior, marketing strategy, and brand management.
Publications per year
2006–2006
Impact of Fashion On-line Community Characteristics on Brand Loyalty: Comparisons among Lifestyle Groups
Ko Eun-Joo, Kyung-Hoon Kim, Kwon Joon-Hee · Journal of Global Scholars of Marketing Science · 2006 · 13 citations
Business, Marketing, Marketing Management +14
1–1 of 1