Concepedia
Statistics
Publications
2
Citations
23
H-Index
Active since
2006
Kwon Joon-Hee is an author specializing in fashion consumer behavior, business, and brand management.
Publications per year
2006–2006
Impact of Fashion On-line Community Characteristics on Brand Loyalty: Comparisons among Lifestyle Groups
Ko Eun-Joo, Kyung-Hoon Kim, Kwon Joon-Hee · Journal of Global Scholars of Marketing Science · 2006 · 13 citations
Business, Marketing, Marketing Management +14
Impact of Characteristics of Fashion On-line Community on the Community Commitment and Brand Loyalty
Eunju Ko, Kwon Joon-Hee · Journal of the Korean Society of Clothing and Textiles · 2006 · 10 citations
Business, Marketing, Marketing Management +17
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