Zia Khan

Statistics

Publications

Citations

288

H-Index

Active since

2015

Affiliations

National University of Computer and Emerging Sciences(Current)

Zia Khan is an author at National University of Computer and Emerging Sciences specializing in corporate social responsibility, marketing, and business.

ORCID

Publications per year

2015–2022

Publications

Customer responses to CSR in the Pakistani banking industry

Zia Khan, David Ferguson, Andrea Pérez · International Journal of Bank Marketing · 2015 · 105 citations

Business, Marketing, Marketing Management +17

Corporate social responsibility: a pathway to sustainable competitive advantage?

Syed Shujaat Ali Shah, Zia Khan · International Journal of Bank Marketing · 2019 · 103 citations

Management, Marketing, Consumer Behavior +13

Creating advocates: understanding the roles of CSR and firm innovativeness

Syed Shujaat Ali Shah, Zia Khan · Journal of Financial Services Marketing · 2021 · 26 citations

Management, Strategic Management, Strategy +12

Marketing strategies for highly volatile emerging markets: an empirical study from Pakistani cellular industry

Ammar Javed, Zia Khan · International Journal of Emerging Markets · 2020 · 22 citations

Business, Marketing, Marketing Management +8

CSR and customer orientation: a sustainable pathway towards competitive advantage? A customer’s perspective

Shahzad Mahmood, Zia Khan · Social Responsibility Journal · 2022 · 17 citations

Management, Strategic Management, Strategy +8

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