Concepedia

Hashem Aghazadeh

HA

6

Publications

205

Citations

6

H-Index

2015

Active since

Affiliations

University of Tehran(Current)

Hashem Aghazadeh is an author at University of Tehran specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingStrategic ManagementGlobalizationGlobal StrategyBusiness StrategyInnovationEntrepreneurshipMarketing Strategy

Publications per year

2015–2023

6

Publications

6

Strategic Marketing Management: Achieving Superior Business Performance through Intelligent Marketing Strategy

Hashem Aghazadeh · Procedia - Social and Behavioral Sciences · 2015 · 66 citations · Full text

Customer Satisfaction, Core Competencies, Competitive Advantage +16

Digital transformation and SME internationalisation: unravelling the moderated-mediation role of digital capabilities, digital resilience and digital maturity

Hashem Aghazadeh, Farzad Zandi, Hannan Amoozad Mahdiraji et al. · Journal of Enterprise Information Management · 2023 · 60 citations · Full text

Digital Business, Digital Capabilities, Digital Transformation +19

Discount reference moderates customers' reactions to discount frames after online service failure

Shahin Sharifi, Hashem Aghazadeh · Journal of Business Research · 2016 · 32 citations

Customer Satisfaction, Online Customer Behavior, Digital Marketing +12

Branding advantage of agri-food companies in competitive export markets: a resource-based theory

Hashem Aghazadeh, Elham Beheshti Jazan Abadi, Farzad Zandi · British Food Journal · 2022 · 21 citations

International Marketing, Agricultural Economics, Brand Strategy +22

International growth of SMEs: exploring the effects of adaptive selling, institutional knowledge, innovativeness and opportunity recognition

Hashem Aghazadeh, Farzad Zandi · Journal of Entrepreneurship in Emerging Economies · 2021 · 13 citations

International Marketing, Adaptive Selling, International Entrepreneurship +19

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