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Pushkar Murthy

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Publications

1

Citations

28

H-Index

1

Active since

2005

Affiliations

University of Missouri(Current)

Pushkar Murthy is an author at University of Missouri specializing in advertising budget allocation, promotional allocation, and promotion allocation.

Publications per year

2005–2005

1

Publications

1

Allocating a Promotion Budget between Advertising and Sales Contest Prizes: An Integrated Marketing Communications Perspective

Pushkar Murthy, Murali K. Mantrala · Marketing Letters · 2005 · 28 citations

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