Concepedia

Benjamin Rosenthal

BR

3

Publications

152

Citations

3

H-Index

2017

Active since

Affiliations

Fundação Getulio Vargas(Current)

Benjamin Rosenthal is an author at Fundação Getulio Vargas specializing in brand equity, interactive marketing, and digital marketing.

Top concepts

ArtsMarketingManagementAdvertisingBrand EquitySocial MediaCommunicationBrand AwarenessDigital MarketingInteractive Marketing

Publications per year

2017–2020

3

Publications

3

How virtual brand community traces may increase fan engagement in brand pages

Benjamin Rosenthal, Eliane Pereira Zamith Brito · Business Horizons · 2017 · 72 citations

Marketing, Social Media, Brand Equity +11

(Mis)Representations of older consumers in advertising: stigma and inadequacy in ageing societies

Benjamin Rosenthal, Flávia Cardoso, Carla Caires Abdalla · Journal of Marketing Management · 2020 · 46 citations

The brand meaning co-creation process on Facebook

Benjamin Rosenthal, Eliane Pereira Zamith Brito · Marketing Intelligence & Planning · 2017 · 34 citations

Digital Marketing, Brand Strategy, Communication +25

Rows per page

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