Concepedia

Nirankush Dutta

ND

Statistics

Publications

5

Citations

164

H-Index

5

Active since

2014

Affiliations

Birla Institute of Technology and Science, Pilani(Current)

Nirankush Dutta is an author at Birla Institute of Technology and Science, Pilani specializing in business, marketing, and marketing management.

Publications per year

2014–2025

5

Publications

5

Omnichannel retailing: exploring future research avenues in retail marketing and distribution management

Neha Sharma, Nirankush Dutta · International Journal of Retail & Distribution Management · 2023 · 55 citations

Business, Retail Management, Strategic Management +14

Exploring the Effect of Store Characteristics and Interpersonal Trust on Purchase Intention in the Context of Online Social Media Marketing

Nirankush Dutta, Anil Bhat · Journal of Internet Commerce · 2016 · 47 citations

Business, Marketing, Marketing Management +13

Showrooming: a retrospective and prospective review using the SPAR-4-SLR methodological framework

Neha Sharma, Amit Sharma, Nirankush Dutta et al. · International Journal of Retail & Distribution Management · 2023 · 35 citations

Social Sciences, Communication, Communication Research Methods +9

Generational dynamics of omnichannel customers: analysing shopping preferences across diverse product types

Neha Sharma, Nirankush Dutta · International Journal of Retail & Distribution Management · 2025 · 15 citations

Business, Marketing, Marketing Management +14

Flipkart: journey of an Indian e-commerce start-up

Nirankush Dutta, Anil Bhat · Emerald Emerging Markets Case Studies · 2014 · 12 citations

Business, Marketing, Supply Chain Management +12

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