Concepedia

Wing‐sun Liu

WL

7

Publications

337

Citations

7

H-Index

2006

Active since

Affiliations

Hong Kong Polytechnic University(Current)

Toronto Metropolitan University

Zhejiang Sci-Tech University

Wing‐sun Liu is an author at Hong Kong Polytechnic University specializing in marketing, consumer research, and consumer behavior.

Top concepts

MarketingConsumer ResearchCultureFashionManagementConsumer CultureConsumer BehaviorArtsBusinessAdvertising

Publications per year

2006–2018

7

Publications

7

“Cosplay”: Imaginative Self and Performing Identity

Osmud Rahman, Wing‐sun Liu, Brittany Hei-man Cheung · Fashion Theory · 2012 · 98 citations

Evaluative Criteria of Denim Jeans: A Cross-national Study of Functional and Aesthetic Aspects

Osmud Rahman, Jiang Yan, Wing‐sun Liu · The Design Journal · 2010 · 73 citations

Engineering, Consumer Research, Denim Jeans +17

A study of the pyjamas purchasing behaviour of Chinese consumers in Hangzhou, China

Osmud Rahman, Zhu Xiu-li, Wing‐sun Liu · Journal of Fashion Marketing and Management · 2008 · 45 citations

Customer Satisfaction, Consumer Study, Consumer Research +24

The brand loyalty of sportswear in Hong Kong

Mei Mei Lau, M. T. Chang, Ka Leung Moon et al. · PolyU Institutional Research Archive (Hong Kong Polytechnic University) · 2006 · 40 citations · Full text

Customer Satisfaction, Consumer Research, Brand Strategy +16

Evaluative criteria for sleepwear: a study of privately consumed product in the People's Republic of China

Osmud Rahman, Jiang Yan, Wing‐sun Liu · International Journal of Fashion Design Technology and Education · 2009 · 31 citations

Consumer Study, Product – Pyjamas, Consumer Research +25

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