1
Publications
40
Citations
1
H-Index
2006
Active since
Affiliations
Hong Kong Polytechnic University(Current)
M. T. Chang is an author at Hong Kong Polytechnic University specializing in consumer research, customer satisfaction, and brand loyalty.
Top concepts
BusinessMarketingManagementBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessBrand ManagementSports MarketingBrand Development
Publications per year
2006–2006
1
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