Michele Jurgens

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Active since

2010

Affiliations

Michele Jurgens is an author at Simon Fraser University specializing in instrumental stakeholder theory, stakeholder strategy, and marketing management.

Publications per year

2010–2016

Publications

Stakeholder theory and practice in Europe and North America: The key to success lies in a marketing approach

Michele Jurgens, Pierre Berthon, Lisa Papania et al. · Industrial Marketing Management · 2010 · 40 citations · Full text

Management, Marketing, Marketing Management +17

Social media revolutions: The influence of secondary stakeholders

Michele Jurgens, Pierre Berthon, Linda F. Edelman et al. · Business Horizons · 2016 · 25 citations

Social Sciences, Communication, Political Communication +12

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