Concepedia

Moin Ahmad Moon

MA

4

Publications

333

Citations

4

H-Index

2017

Active since

Affiliations

Air University(Current)

Moin Ahmad Moon is an author at Air University specializing in management, consumer behavior, and marketing.

Top concepts

MarketingManagementPsychologyConsumer BehaviorConsumer ResearchBehavioral ScienceBehavioral Decision MakingStructural Equation ModelingFashionMotivation

Publications per year

2017–2022

4

Publications

4

Consumer's perceptions of website's utilitarian and hedonic attributes and online purchase intentions: A cognitive–affective attitude approach

Moin Ahmad Moon, Muneeba Khalid, Hayat Muhammad Awan et al. · Spanish Journal of Marketing - ESIC · 2017 · 145 citations · Full text

Consumer perceptions of counterfeit clothing and apparel products attributes

Moin Ahmad Moon, Batish Javaid, Maira Kiran et al. · Marketing Intelligence & Planning · 2018 · 89 citations

Counterfeit Clothing, Consumer Uncertainty, Consumer Study +19

I green, you green, we all green: Testing the extended environmental theory of planned behavior among the university students of Pakistan

Moin Ahmad Moon, Shoaib Hameed Mohel, Amna Farooq · The Social Science Journal · 2019 · 60 citations

Green Marketing, Greenwashing, Behavioral Decision Making +24

I, me, and my everything: Self conceptual traits and compulsive buying behavior

Moin Ahmad Moon, Shakeeb Faheem, Amna Farooq · Journal of Retailing and Consumer Services · 2022 · 39 citations

Compulsive Buying Behavior, Behavioral Sciences, Behavioral Decision Making +12

Rows per page

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