Mark A. Serva

The reciprocal nature of trust: a longitudinal study of interacting teams

Mark A. Serva, Mark A. Fuller, Roger C. Mayer · Journal of Organizational Behavior · 2005 · 352 citations

Cooperation Theory, Project Management, Trust Management Architecture +18

Clarifying the Integration of Trust and TAM in E-Commerce Environments: Implications for Systems Design and Management

John Benamati, Mark A. Fuller, Mark A. Serva et al. · IEEE Transactions on Engineering Management · 2009 · 187 citations

Dominant Theories—trust, Consumer Uncertainty, Innovation Adoption +28

Seeing Is Believing: The Transitory Influence of Reputation Information on E‐Commerce Trust and Decision Making

Mark A. Fuller, Mark A. Serva, John Benamati · Decision Sciences · 2007 · 124 citations

Consumer Uncertainty, Online Reputation, Behavioral Decision Making +20

Trust and distrust in online banking: Their role in developing countries

John Benamati, Mark A. Serva · Information Technology for Development · 2007 · 107 citations

Customer Satisfaction, Digital Marketing, Consumer Research +18

Trustworthiness in B2C e-commerce

Mark A. Serva, John Benamati, Mark A. Fuller · ACM SIGMIS Database the DATABASE for Advances in Information Systems · 2005 · 71 citations

Customer Satisfaction, Trust Management Architecture, Consumer Research +16