Statistics
Publications
33
Citations
1.2K
H-Index
19
Active since
1980
Makoto Nakayama is an author at DePaul University specializing in management, interactive marketing, and marketing.
Publications per year
1980–2023
33
33
Yun Wan, Makoto Nakayama, Norma Sutcliffe · Information Systems and e-Business Management · 2010 · 92 citations
Customer Satisfaction, Online Customer Behavior, Credence Goods +14
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