Concepedia

Byung‐il Park

BP

Statistics

Publications

1

Citations

49

H-Index

1

Active since

2012

Affiliations

Shin Ansan University(Current)

Byung‐il Park is an author at Shin Ansan University specializing in interactive marketing, marketing strategy, and brand building.

Top concepts

Publications per year

2012–2012

1

Publications

1

A structural approach to examine the quality attributes of e‐shopping malls using the Kano model

Jong‐Chul Oh, Sung‐Joon Yoon, Byung‐il Park · Asia Pacific Journal of Marketing and Logistics · 2012 · 49 citations

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