Concepedia

Mariachiara Colucci

MC

8

Publications

334

Citations

8

H-Index

2008

Active since

Affiliations

University of Bologna(Current)

University of Ferrara

Mariachiara Colucci is an author at University of Bologna specializing in fashion, management, and brand awareness.

Top concepts

FashionManagementMarketingBrand AwarenessBusinessConsumer ResearchBrandingBrand EquityBrand StrategyBrand Management

Publications per year

2008–2024

8

Publications

8

Close the loop: Evidence on the implementation of the circular economy from the Italian fashion industry

Mariachiara Colucci, Alessandra Vecchi · Business Strategy and the Environment · 2020 · 139 citations · Full text

Engineering, Industrial Policy, Sustainability Performance +22

An empirical investigation of the drivers of CSR talk and walk in the fashion industry

Mariachiara Colucci, Annamaria Tuan, Marco Visentin · Journal of Cleaner Production · 2019 · 54 citations · Full text

Csr Talk, Fashion Industry, Fashion +8

Managing brand extension via licensing: An investigation into the high-end fashion industry

Mariachiara Colucci, Elisa Montaguti, Umberto Lago · International Journal of Research in Marketing · 2008 · 39 citations

High-end Fashion Industry, Brand Equity, Fashion +10

Got to be real: An investigation into the co-fabrication of authenticity by fashion companies and digital influencers

Mariachiara Colucci, Marco Pedroni · Journal of Consumer Culture · 2021 · 35 citations · Full text

Digital Society, Digital Marketing, Consumer Research +22

Generation Y: Evidences from the Fast-Fashion Market and Implications for Targeting

Mariachiara Colucci, Daniele Scarpi · Journal of Business Theory and Practice · 2013 · 26 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Consumer Study +19

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