Ming-Way Li

Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust

Ming-Way Li, Hsiu-Yu Teng, Chien-Yu Chen · Journal of Hospitality and Tourism Management · 2020 · 322 citations

Media Marketing, Management, Business +8

Transformational Leadership, Ethical Leadership, and Participative Leadership in Predicting Counterproductive Work Behaviors: Evidence From Financial Technology Firms

Stanley Y. B. Huang, Ming-Way Li, Tai‐Wei Chang · Frontiers in Psychology · 2021 · 57 citations · Full text

The Effects of Green Transformational Leadership on Adoption of Environmentally Proactive Strategies: The Mediating Role of Green Engagement

Stanley Y. B. Huang, Chih‐Wen Ting, Ming-Way Li · Sustainability · 2021 · 54 citations · Full text

Environmental Performance, Green Marketing, Engineering +19

Why Do Medium-Sized Technology Farms Adopt Environmental Innovation? The Mediating Role of Pro-Environmental Behaviors

Stanley Y. B. Huang, Ming-Way Li, Yue‐Shi Lee · Horticulturae · 2021 · 23 citations · Full text

Mediating Role, Environmental Performance, Engineering +19

Does smart technology, artificial intelligence, robotics, and algorithm (STARA) awareness have a double-edged-sword influence on proactive customer service performance? Effects of work engagement and employee resilience

Hsiu-Yu Teng, Ming-Way Li, Chien-Yu Chen · Journal of Hospitality Marketing & Management · 2025 · 19 citations