Concepedia

Muhammad Rezza Zainal Abidin

MR

3

Publications

95

Citations

3

H-Index

2020

Active since

Affiliations

Universiti Putra Malaysia(Current)

Muhammad Rezza Zainal Abidin is an author at Universiti Putra Malaysia specializing in cultural anthropology, ethnography, and culinary science.

Top concepts

EthnographyCultural AnthropologyCultureBusinessCovid-19LanguageEducationMarketingCreativityGastronomy

Publications per year

2020–2022

3

Publications

3

Key adaptations of SME restaurants in Malaysia amidst the COVID-19 Pandemic

Hao Bin Jack Lai, Muhammad Rezza Zainal Abidin, Muhamad Zulfikri Hasni et al. · International Journal of Research in Business and Social Science (2147-4478) · 2020 · 43 citations · Full text

Social Marketing, Covid-19, Food Marketing +16

Modern Malaysian Cuisine: Identity, culture, or modern-day fad?

Muhammad Rezza Zainal Abidin, Farah Adibah Che Ishak, Ismi Arif Ismail et al. · International Journal of Gastronomy and Food Science · 2020 · 39 citations

East Asian Studies, Cultural Anthropology, Ethnography +4

Explicating chefs’ creativity in utilising Malaysian local herbs toward the development of modern Malaysian cuisine: A proposition of a conceptual framework for creative culinary process

Muhammad Rezza Zainal Abidin, Farah Adibah Che Ishak, Ismi Arif Ismail et al. · Thinking Skills and Creativity · 2022 · 13 citations

Culture, Culinary Studies, Gastronomy +10

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