Concepedia
Statistics
Publications
1
Citations
75
H-Index
Active since
2002
Susanne Goller is an author specializing in business operations, market segmentation, and business administration.
Top concepts
BusinessMarketingManagementData MiningGeneral BusinessBusiness AnalyticsMarketing InsightsBusiness OperationsMarket SegmentationMarketing Management
Publications per year
2002–2002
A new research agenda for business segmentation
Susanne Goller, Annik Hogg, Stavros Kalafatis · European Journal of Marketing · 2002 · 75 citations
User Segmentation, Segmentation Bases, Business Operations +15
1–1 of 1