Concepedia

Hye Jin Yoon

HJ

38

Publications

1.2K

Citations

20

H-Index

2010

Active since

Affiliations

Southern Methodist University(Current)

University of Georgia

Grady Memorial Hospital

Washington State University

University of Houston

Hye Jin Yoon is an author at Southern Methodist University specializing in management, marketing, and advertising.

Top concepts

MarketingManagementConsumer ResearchAdvertisingInteractive MarketingCommunicationPersuasionMarketing CommunicationArtsConsumer Behavior

Publications per year

2010–2023

38

Publications

38

Humorous Threat Persuasion in Advertising: The Effects of Humor, Threat Intensity, and Issue Involvement

Hye Jin Yoon, Spencer F. Tinkham · Journal of Advertising · 2013 · 113 citations

Humor Combinations, Targeted Advertising, Fear Appeals +21

Social and Psychological Determinants of Levels of Engagement With an Online Breast Cancer Support Group: Posters, Lurkers, and Nonusers

Jeong Yeob Han, Jung-Hyun Kim, Hye Jin Yoon et al. · Journal of Health Communication · 2011 · 109 citations

Cancer Support Group, Social Influence, Cancer Patients +20

The effects of information cues on perceived legitimacy of companies that promote corporate social responsibility initiatives on social networking sites

Yoon‐Joo Lee, Hye Jin Yoon, Nicole H. O’Donnell · Journal of Business Research · 2017 · 99 citations

Social Media, Organizational Communication, Perceived Legitimacy +13

Understanding schema incongruity as a process in advertising: Review and future recommendations

Hye Jin Yoon · Journal of Marketing Communications · 2012 · 82 citations

Marketing Analytics, Abstractinformation Incongruent, Targeted Advertising +17

Understanding Green Advertising Attitude and Behavioral Intention: An Application of the Health Belief Model

Hye Jin Yoon, Yeo Jung Kim · Journal of Promotion Management · 2016 · 64 citations

Behavioral Intention, Green Marketing, Greenwashing +22

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