Hye Jin Yoon

Humorous Threat Persuasion in Advertising: The Effects of Humor, Threat Intensity, and Issue Involvement

Hye Jin Yoon, Spencer F. Tinkham · Journal of Advertising · 2013 · 113 citations

Humor Combinations, Targeted Advertising, Fear Appeals +21

Social and Psychological Determinants of Levels of Engagement With an Online Breast Cancer Support Group: Posters, Lurkers, and Nonusers

Jeong Yeob Han, Jung-Hyun Kim, Hye Jin Yoon et al. · Journal of Health Communication · 2011 · 109 citations

Cancer Support Group, Social Influence, Cancer Patients +20

The effects of information cues on perceived legitimacy of companies that promote corporate social responsibility initiatives on social networking sites

Yoon‐Joo Lee, Hye Jin Yoon, Nicole H. O’Donnell · Journal of Business Research · 2017 · 99 citations

Social Media, Organizational Communication, Perceived Legitimacy +13

Understanding schema incongruity as a process in advertising: Review and future recommendations

Hye Jin Yoon · Journal of Marketing Communications · 2012 · 82 citations

Marketing Analytics, Abstractinformation Incongruent, Targeted Advertising +17

Understanding Green Advertising Attitude and Behavioral Intention: An Application of the Health Belief Model

Hye Jin Yoon, Yeo Jung Kim · Journal of Promotion Management · 2016 · 64 citations

Behavioral Intention, Green Marketing, Greenwashing +22