Deepa Sethi

Factors affecting hotel managers’ intentions to adopt robotic technologies: A global study

Abraham Pizam, Ahmet Öztürk, Adela Balderas-Cejudo et al. · International Journal of Hospitality Management · 2022 · 138 citations · Full text

Management, Hospitality Management, Tourism Management +15

Like it or not! Brand communication on social networking sites triggers consumer‐based brand equity

Vikas Arya, Justin Paul, Deepa Sethi · International Journal of Consumer Studies · 2021 · 114 citations

Business, Marketing, Marketing Management +11

Does digital footprint act as a digital asset? – Enhancing brand experience through remarketing

Vikas Arya, Deepa Sethi, Justin Paul · International Journal of Information Management · 2019 · 110 citations

Business, Marketing, Marketing Management +11

The role of perceived risk and information security on customers' acceptance of service robots in the hotel industry

Abraham Pizam, Ahmet Öztürk, Ahmet Hacikara et al. · International Journal of Hospitality Management · 2023 · 77 citations · Full text

Social Sciences, Hospitality Management, Information Systems +16

Hotel customers’ behavioral intentions toward service robots: the role of utilitarian and hedonic values

Ahmet Öztürk, Abraham Pizam, Ahmet Hacikara et al. · Journal of Hospitality and Tourism Technology · 2023 · 53 citations · Full text

Business, Hospitality Management, Consumer Behavior +13