Deepa Sethi

Factors affecting hotel managers’ intentions to adopt robotic technologies: A global study

Abraham Pizam, Ahmet Öztürk, Adela Balderas-Cejudo et al. · International Journal of Hospitality Management · 2022 · 126 citations

Innovation Adoption, Management, Business +10

Does digital footprint act as a digital asset? – Enhancing brand experience through remarketing

Vikas Arya, Deepa Sethi, Justin Paul · International Journal of Information Management · 2019 · 108 citations

Digital Business, Digital Marketing, Digitalization +7

Like it or not! Brand communication on social networking sites triggers consumer‐based brand equity

Vikas Arya, Justin Paul, Deepa Sethi · International Journal of Consumer Studies · 2021 · 106 citations

Digital Marketing, Consumer Research, Brand Strategy +21

The role of perceived risk and information security on customers' acceptance of service robots in the hotel industry

Abraham Pizam, Ahmet Öztürk, Ahmet Hacikara et al. · International Journal of Hospitality Management · 2023 · 68 citations · Full text

Customer Satisfaction, User Perception, Technology Acceptance Model +15

Brand Authenticity and Brand Attachment: How Online Communities Built on Social Networking Vehicles Moderate the Consumers’ Brand Attachment

Vikas Arya, Hemraj Verma, Deepa Sethi et al. · IIM Kozhikode Society & Management Review · 2019 · 51 citations

Digital Marketing, Brand Strategy, Consumer Research +22