Concepedia
Statistics
Publications
11
Citations
347
H-Index
Active since
2014
Affiliations
Appalachian State University(Current)
Walker (United States)
University of Central Florida
DePaul University
Steven Leon is an author at Appalachian State University specializing in marketing, business, and marketing management.
Publications per year
2014–2023
Consumers’ perceptions of last mile drone delivery
Steven Leon, Charlie Chen, Aaron Ratcliffe · International Journal of Logistics Research and Applications · 2021 · 94 citations
Business, Marketing, Marketing Management +14
Service mobile apps: a millennial generation perspective
Steven Leon · Industrial Management & Data Systems · 2018 · 88 citations
Business, Information Systems, Management Information Systems +17
A fuzzy segmentation analysis of airline passengers in the U.S. based on service satisfaction.
Steven Leon, Juan Carlos Martı́n · Research in Transportation Business & Management · 2020 · 30 citations
Business, Marketing, Operations Management +16
Are You Hooked on Paid Music Streaming?
Charlie C. Chen, Steven Leon, Makoto Nakayama · International Journal of E-Business Research · 2017 · 25 citations · Full text
When trust cues help helpfulness: investigating the effect of trust cues on online review helpfulness using big data survey based on the amazon platform
Hoon Choi, Steven Leon · Electronic Commerce Research · 2023 · 22 citations
Social Sciences, Business Analytics, Social Psychology +14
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