Concepedia

Sofjan Assauri

SA

3

Publications

109

Citations

3

H-Index

2012

Active since

Affiliations

University of Indonesia(Current)

Sofjan Assauri is an author at University of Indonesia specializing in business, business strategy, and management.

Top concepts

BusinessManagementBusiness StrategyStrategyEducationMarketingPublic PolicyEast Asian StudiesMarketing StrategyStrategic Planning

Publications per year

2012–2018

3

Publications

3

Strategic management: sustainable competitive advantages

Sofjan Assauri · 2013 · 66 citations

Public Policy, East Asian Studies, Economic Development +12

Strategic Marketing(Sustaining Lifetime Customer Value)

Sofjan Assauri · 2012 · 33 citations

Customer Profitability, Customer Satisfaction, Management +6

Brand promise and reputation against the campaign of a political party

Janfry Sihite, Sofjan Assauri, Rizal Edy Halim · OAR@UM (University of Malta) · 2018 · 10 citations · Full text

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