Concepedia

Rakhshan Ummar

RU

4

Publications

53

Citations

4

H-Index

2020

Active since

Affiliations

National University of Modern Languages(Current)

Riphah International University

University of Faisalabad

Government College University, Faisalabad

Florida State University

Rakhshan Ummar is an author at National University of Modern Languages specializing in sustainable marketing, tourism, and brand management.

Top concepts

TourismBusinessMarketingManagementSocial MediaCommunicationGreen MarketingMedia MarketingBrand ManagementSocial Marketing

Publications per year

2020–2025

4

Publications

4

Green Social Media Campaigns: Influencing Consumers’ Attitudes and Behaviors

Rakhshan Ummar, Kanwal Shaheen, Iram Bashir et al. · Sustainability · 2023 · 19 citations · Full text

Social Media Users, Green Marketing, Digital Marketing +22

Effect of Sustainability Claim on Willingness to Pay for Upcycled Food in Digital Era: Differential Effect of Sustainability Claim Between Virtue and Vice Product Category

Sidra Ghazanfar, Muhammad Safizal Abdullah, Rakhshan Ummar et al. · Frontiers in Environmental Science · 2022 · 14 citations · Full text

Thematic Ideation: A Superior Supplementary Concept in Creativity and Innovation

Rakhshan Ummar, Sharjeel Saleem · SAGE Open · 2020 · 10 citations · Full text

Employee Sustainability: How Green Practices Drive Employee Well-Being and Citizenship Behavior

Yi Wang, Rakhshan Ummar, Tahir Masood Qureshi et al. · Sustainability · 2025 · 10 citations · Full text

Rows per page

1–4 of 4