Concepedia

Yang Cui

YC

Statistics

Publications

2

Citations

90

H-Index

2

Active since

2019

Affiliations

National Yunlin University of Science and Technology(Current)

Beijing Technology and Business University

Beijing Union University

Yang Cui is an author at National Yunlin University of Science and Technology specializing in material culture, brand management, and brand building.

ORCID

Top concepts

Publications per year

2019–2024

2

Publications

2

A Study on Consumers’ Preferences for the Palace Museum’s Cultural and Creative Products from the Perspective of Cultural Sustainability

Jui-Che Tu, Lixia Liu, Yang Cui · Sustainability · 2019 · 70 citations · Full text

, , +24

Perceived Greenwashing and Its Impact on the Green Image of Brands

Jui-Che Tu, Yang Cui, Lixia Liu et al. · Sustainability · 2024 · 20 citations · Full text

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