Concepedia

Barbara Čater

BČ

17

Publications

1.4K

Citations

15

H-Index

2007

Active since

Affiliations

University of Ljubljana(Current)

Barbara Čater is an author at University of Ljubljana specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionRelationship MarketingBusiness StrategyConsumer BehaviorMarketing StrategyOrganizational Behavior

Publications per year

2007–2023

17

Publications

17

Product and relationship quality influence on customer commitment and loyalty in B2B manufacturing relationships

Tomaž Čater, Barbara Čater · Industrial Marketing Management · 2010 · 329 citations

Relationship Marketing, Customer Satisfaction, B2b Manufacturing Relationships +10

Antecedents and consequences of commitment in marketing research services: The client's perspective

Barbara Čater, Vesna Žabkar · Industrial Marketing Management · 2008 · 270 citations

Research Services, Customer Satisfaction, Service Research +7

The Impact of Environmental Turbulence on the Perceived Importance of Innovation and Innovativeness in SMEs

Mateja Bodlaj, Barbara Čater · Journal of Small Business Management · 2018 · 134 citations

Relationship‐value‐based antecedents of customer satisfaction and loyalty in manufacturing

Barbara Čater, Tomaž Čater · Journal of Business and Industrial Marketing · 2009 · 112 citations

Relationship Marketing, Customer Satisfaction, Supplier Relationship +13

(In)tangible resources as antecedents of a company’s competitive advantage and performance

Tomaž Čater, Barbara Čater · Journal of East European Management Studies · 2009 · 107 citations · Full text

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