Concepedia
Statistics
Publications
2
Citations
249
H-Index
Active since
2019
Affiliations
University of Florida(Current)
University of North Texas
Ithaca College
Maddison Poteet is an author at University of Florida specializing in female empowerment, advertising, and communication.
Publications per year
2019–2019
How brand-cause fit shapes real world advertising messages: a qualitative exploration of ‘femvertising’
Sara Champlin, Yvette Sterbenk, Kasey Windels et al. · International Journal of Advertising · 2019 · 127 citations
Business, Communication, Marketing +16
Selling Feminism: How Female Empowerment Campaigns Employ Postfeminist Discourses
Kasey Windels, Sara Champlin, Summer Shelton et al. · Journal of Advertising · 2019 · 122 citations
Social Sciences, Communication, Gender Studies +7
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