Concepedia

Miriam Muñoz-Expósito

MM

2

Publications

214

Citations

2

H-Index

2014

Active since

Affiliations

Universidad de Sevilla(Current)

Miriam Muñoz-Expósito is an author at Universidad de Sevilla specializing in social computing, communication, and arts.

Top concepts

ArtsMarketingManagementSocial MediaCommunicationMedia MarketingSocial ComputingDigital MarketingConsumer EngagementCustomer Satisfaction

Publications per year

2014–2017

2

Publications

2

Metric proposal for customer engagement in Facebook

M. Ángeles Oviedo‐García, Miriam Muñoz-Expósito, Mario Castellanos‐Verdugo et al. · Journal of Research in Interactive Marketing · 2014 · 130 citations

Marketing Analytics, Customer Satisfaction, Customer Engagement Strategy +23

How to measure engagement in Twitter: advancing a metric

Miriam Muñoz-Expósito, M. Ángeles Oviedo‐García, Mario Castellanos‐Verdugo · Internet Research · 2017 · 84 citations

Customer Satisfaction, Social Medium Monitoring, Digital Marketing +16

Rows per page

1–2 of 2