Concepedia

Mrinmoy K. Sarma

MK

6

Publications

208

Citations

6

H-Index

2003

Active since

Affiliations

Tezpur University(Current)

Mrinmoy K. Sarma is an author at Tezpur University specializing in marketing, tourism, and business.

Top concepts

TourismMarketingBusinessManagementDestination MarketingCustomer SatisfactionInteractive MarketingHospitalityCommunicationContent Analysis

Publications per year

2003–2019

6

Publications

6

Information source usage among motive-based segments of travelers to newly emerging tourist destinations

Banasree Dey, Mrinmoy K. Sarma · Tourism Management · 2009 · 117 citations

Tourist Destinations, Destination Marketing, Social Media +13

Commercialization of Traditional Crafts of South and South East Asia: A Conceptual Model based on Review of Literature

Lakhimi Jogendranath Chutia, Mrinmoy K. Sarma · IIM Kozhikode Society & Management Review · 2016 · 32 citations

South Asian Culture, Tourism Supply, East Asian Studies +21

Influence of Information Sources on Tourists: A Segment-Wise Analysis with Special Focus on Destination Image

Mrinmoy K. Sarma · Vision The Journal of Business Perspective · 2007 · 18 citations

Tourism Management, Digital Marketing, Destination Management +21

Towards positioning a tourist destination: a study of north east India.

Mrinmoy K. Sarma · Asean Journal on Hospitality and Tourism · 2003 · 17 citations · Full text

Customer Satisfaction, Important Variables Tourists, Destination Marketing +14

Modelling Customer Delight in Hotel Industry

Sinmoy Goswami, Mrinmoy K. Sarma · Global Business Review · 2019 · 13 citations

Customer Experience, Customer Satisfaction, Hospitality Revenue Management +19

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