Concepedia

Norma A. Mendoza

NA

Statistics

Publications

3

Citations

450

H-Index

3

Active since

1997

Affiliations

University of Arkansas at Fayetteville(Current)

Norma A. Mendoza is an author at University of Arkansas at Fayetteville specializing in business, econometrics, and productivity.

Publications per year

1997–2013

3

Publications

3

Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products

Fernando R. Jiménez, Norma A. Mendoza · Journal of Interactive Marketing · 2013 · 377 citations

, , +16

An examination of the relationship between research productivity in prestigious business journals and popular press business school rankings

Jennifer Christie Siemens, Scot Burton, Thomas D. Jensen et al. · Journal of Business Research · 2003 · 56 citations

, , +14

Buy Now, Pay Later: Does a Future Temporal Orientation Affect Credit Overuse?

Norma A. Mendoza, John W. Pracejus · ACR North American Advances · 1997 · 17 citations

, , +10

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