Concepedia

Author

Yixuan Niu

Also Known As

Niu, Yixuan, Yixuan Niu

19

Publications

59

Citations

3

H-Index

14

Concepts

All Affiliations

YN

About

Yixuan Niu is an author at Beijing Institute of Technology specializing in customer satisfaction, marketing communication, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

1

1

16

2

Management

1

1

16

3

Communication

1

1

16

4

Marketing

1

1

16

5

Advertising Effectiveness

1

1

16