Concepedia

Author

Yixuan Niu

Beijing Institute of TechnologyORCID

Also Known As

Niu, Yixuan, Yixuan Niu

19

Publications

59

Citations

3

H-Index

14

Concepts

All Affiliations

Beijing Institute of TechnologySichuan University
YN

About

Yixuan Niu is an author at Beijing Institute of Technology specializing in customer satisfaction, marketing communication, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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Management

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Communication

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Marketing

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Advertising Effectiveness

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Yixuan Niu

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3

Publications

44

Citations

3

H-Index

YearCitations

Unraveling the Effects of Voice Assistant Interactions on Digital Engagement: The Moderating Role of Adult Playfulness

Jiaolong Xue, Yixuan Niu, Xinjian Liang,

International Journal of Human-Computer Interaction

2023

17

More is not necessarily better: an inverted U-shaped relationship between positively framed attributes and advertising effectiveness

Yongge Niu, Zhuzhu Feng, Yixuan Niu

Journal of Research in Interactive Marketing

2022

16

Follower attraction in live streaming: Knowledge driven by PKM and data driven by EF-LSTM

Yixuan Niu, Ziyao Huang, Zheng Fang

Computers in Human Behavior

2024

11

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