Concepedia

Yixuan Niu

YN

3

Publications

44

Citations

3

H-Index

2022

Active since

Affiliations

Beijing Institute of Technology(Current)

Sichuan University

Yixuan Niu is an author at Beijing Institute of Technology specializing in customer satisfaction, marketing communication, and interactive marketing.

Top concepts

BusinessMarketingManagementAdvertisingCommunicationBrand AwarenessConsumer BehaviorConsumer ResearchDigital MarketingMarketing Analytics

Publications per year

2022–2024

3

Publications

3

Unraveling the Effects of Voice Assistant Interactions on Digital Engagement: The Moderating Role of Adult Playfulness

Jiaolong Xue, Yixuan Niu, Xinjian Liang et al. · International Journal of Human-Computer Interaction · 2023 · 17 citations

More is not necessarily better: an inverted U-shaped relationship between positively framed attributes and advertising effectiveness

Yongge Niu, Zhuzhu Feng, Yixuan Niu · Journal of Research in Interactive Marketing · 2022 · 16 citations

Marketing Analytics, Customer Satisfaction, Digital Marketing +18

Follower attraction in live streaming: Knowledge driven by PKM and data driven by EF-LSTM

Yixuan Niu, Ziyao Huang, Zheng Fang · Computers in Human Behavior · 2024 · 11 citations

Rows per page

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