Concepedia

Kwabena Abrokwah-Larbi

KA

Statistics

Publications

4

Citations

227

H-Index

4

Active since

2023

Affiliations

Koforidua Technical University(Current)

Kwabena Abrokwah-Larbi is an author at Koforidua Technical University specializing in business, marketing, and artificial intelligence.

Publications per year

2023–2024

4

Publications

4

The impact of artificial intelligence in marketing on the performance of business organizations: evidence from SMEs in an emerging economy

Kwabena Abrokwah-Larbi, Yaw Awuku-Larbi · Journal of Entrepreneurship in Emerging Economies · 2023 · 136 citations

Business, Marketing, Marketing Management +12

The impact of customer-focus on the performance of business organizations: evidence from SMEs in an emerging West African economy

Kwabena Abrokwah-Larbi · African Journal of Economic and Management Studies · 2023 · 35 citations · Full text

Business, Marketing, Strategic Management +12

The role of generative artificial intelligence (GAI) in customer personalisation (CP) development in SMEs: a theoretical framework and research propositions

Kwabena Abrokwah-Larbi · Industrial Artificial Intelligence · 2023 · 35 citations · Full text

Business, Information Systems, Management Information Systems +6

Transforming metaverse marketing into strategic agility in SMEs through mediating roles of IMT and CI: theoretical framework and research propositions

Kwabena Abrokwah-Larbi · Journal of Contemporary Marketing Science · 2024 · 21 citations

Management, Marketing, Marketing Management +14

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