Concepedia

Yating Zhong

YZ

1

Publications

54

Citations

1

H-Index

2024

Active since

Affiliations

University of North Florida(Current)

Yating Zhong is an author at University of North Florida specializing in consumer behavior, communication, and consumer research.

ORCID

Top concepts

Publications per year

2024–2024

1

Publications

1

How technical features of virtual live shopping platforms affect purchase intention: Based on the theory of interactive media effects

Yuan Sun, Yating Zhong, Zuopeng Zhang et al. · Decision Support Systems · 2024 · 54 citations

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