Concepedia

Silvia Sumedrea

SS

5

Publications

208

Citations

5

H-Index

2013

Active since

Affiliations

Transylvania University of Brașov(Current)

Silvia Sumedrea is an author at Transylvania University of Brașov specializing in management, business strategy, and marketing.

Top concepts

ManagementBusinessMarketingBusiness StrategyEntrepreneurshipDigital MarketingStrategic ManagementCustomer SatisfactionDesignHealth

Publications per year

2013–2023

5

Publications

5

Intellectual Capital and Firm Performance: A Dynamic Relationship in Crisis Time

Silvia Sumedrea · Procedia Economics and Finance · 2013 · 144 citations · Full text

Crisis Time, Firm Performance, Intellectual Capital Coefficient +13

Factors Influencing the Behavioural Intention to Use AI-Generated Images in Business

Cătălin Maican, Silvia Sumedrea, Alina Simona Tecău et al. · Journal of Organizational and End User Computing · 2023 · 27 citations · Full text

Artificial Intelligence, Customer Satisfaction, Engineering +21

Unlocking the Entrepreneurial State of Mind for Digital Decade: SMEs and Digital Marketing

Eliza Nichifor, Radu Lixăndroiu, Cătălin Maican et al. · Electronics · 2022 · 14 citations · Full text

Digital Business, Digital Marketing, Entrepreneurial State +18

The Impact of New Technologies on Individuals’ Health Perceptions in the European Union

Gabriel Brătucu, Andra Ioana Maria Tudor, Lavinia Dovleac et al. · Sustainability · 2020 · 12 citations · Full text

New Technologies, Healthcare Provision, Digital Public Health +24

How Can SMEs Become More Sustainable? Modelling the M-Commerce Consumer Behaviour with Contingent Free Shipping and Customer Journey’s Touchpoints Optimisation

Eliza Nichifor, Radu Lixăndroiu, Silvia Sumedrea et al. · Sustainability · 2021 · 11 citations · Full text

Customer Satisfaction, Logistics Processes, Digital Marketing +21

Rows per page

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