Concepedia

Eliza Nichifor

EN

11

Publications

170

Citations

10

H-Index

2021

Active since

Affiliations

Transylvania University of Brașov(Current)

Eliza Nichifor is an author at Transylvania University of Brașov specializing in management, marketing, and digital marketing.

Top concepts

ManagementMarketingBusinessDigitalizationDigital MarketingDigital TransformationTechnologyEngineeringDigital EconomyDigital Services

Publications per year

2021–2023

11

Publications

11

Artificial Intelligence in Electronic Commerce: Basic Chatbots and Consumer Journey

Eliza Nichifor, Adrian Trifan, Elena Mihaela Nechifor · Amfiteatru Economic · 2021 · 36 citations · Full text

Factors Influencing the Behavioural Intention to Use AI-Generated Images in Business

Cătălin Maican, Silvia Sumedrea, Alina Simona Tecău et al. · Journal of Organizational and End User Computing · 2023 · 27 citations · Full text

Artificial Intelligence, Customer Satisfaction, Engineering +21

Digital Transformation—Top Priority in Difficult Times: The Case Study of Romanian Micro-Enterprises and SMEs

Daniela Roxana Vuță, Eliza Nichifor, Ioana Bianca Chițu et al. · Sustainability · 2022 · 17 citations · Full text

Digital Business, Enterprise Business Transformation, Digital Marketing +27

Unlocking the Entrepreneurial State of Mind for Digital Decade: SMEs and Digital Marketing

Eliza Nichifor, Radu Lixăndroiu, Cătălin Maican et al. · Electronics · 2022 · 14 citations · Full text

Digital Business, Digital Marketing, Entrepreneurial State +18

Buy Now Pay Later—A Fad or a Reality? A Perspective on Electronic Commerce

Dana Adriana Lupșa-Tătaru, Eliza Nichifor, Lavinia Dovleac et al. · Economies · 2023 · 12 citations · Full text

Rows per page

1–5 of 11