Mehkar Sherwani

Antecedents of consumers’ Halal brand purchase intention: an integrated approach

Afzaal Ali, Xiaoling Guo, Mehkar Sherwani et al. · Management Decision · 2018 · 176 citations

Consumer Study, Consumer Research, Brand Strategy +19

Factors affecting Halal meat purchase intention

Afzaal Ali, Xiaoling Guo, Mehkar Sherwani et al. · British Food Journal · 2017 · 112 citations

Customer Satisfaction, Consumer Research, Consumer Attitude +18

Expanding the theory of planned behaviour to predict Chinese Muslims halal meat purchase intention

Adnan Ali, Afzaal Ali, Xiaoling Guo et al. · British Food Journal · 2017 · 90 citations

Behavioral Decision Making, Consumer Research, Attitude Theory +20

Investigating the antecedents of halal brand product purchase intention: an empirical investigation

Afzaal Ali, Mehkar Sherwani, Adnan Ali et al. · Journal of Islamic marketing · 2020 · 90 citations

Customer Satisfaction, Consumer Study, Consumer Research +19

Determinants of muslim consumers’ Halal meat consumption: applying and extending the <i>theory</i> of <i>planned behavior</i>

Mehkar Sherwani, Afzaal Ali · Journal of Food Products Marketing · 2018 · 57 citations

Customer Satisfaction, Consumer Research, Attitude Theory +18