Mourad Oubrich

Impacts of leadership style, organizational design and HRM practices on knowledge hiding: The indirect roles of organizational justice and competitive work environment

Mourad Oubrich, Abdelati Hakmaoui, Lamiae Benhayoun-Sadafiyine et al. · Journal of Business Research · 2021 · 120 citations

Management, Leadership, Organizational Behavior +13

A social CRM analytic framework for improving customer retention, acquisition, and conversion

Soumaya Lamrhari, Hassan El Ghazi, Mourad Oubrich et al. · Technological Forecasting and Social Change · 2021 · 71 citations

Business, Marketing, Marketing Management +14

Towards an anticipatory system incorporating corporate foresight and competitive intelligence in creating knowledge: a longitudinal Moroccan bank case study

Abdelati Hakmaoui, Mourad Oubrich, Jonathan Calof et al. · Technological Forecasting and Social Change · 2021 · 31 citations

Management, Knowledge Management, Strategy +16

The impact of CRM on QoE : An exploratory study from mobile phone industry in Morocco

Aziza Amine, Mourad Oubrich, Klaus Solberg Söilen · Journal of Intelligence Studies in Business · 2015 · 25 citations · Full text

Business, Marketing, Marketing Management +12

Development of a competitive intelligence maturity model: Insights from Moroccan companies

Mourad Oubrich, Abdelati Hakmaoui, Robert Bierwolf et al. · Journal of Intelligence Studies in Business · 2018 · 18 citations · Full text

Business, Strategic Management, Strategy +13