Mark R. Greene

Mathematical Models and Methods in Marketing

Sidney Hoos, Frank M. Bass, Robert D. Buzzell et al. · Journal of Farm Economics · 1962 · 96 citations

Business, Marketing, Marketing Management +12

Attitudes toward Risk and a Theory of Insurance Consumption

Mark R. Greene · The Journal of Insurance · 1963 · 49 citations

Social Sciences, Economics, Insurance +12

Health Care in America

Mark R. Greene, H. E. Frech · Journal of Risk & Insurance · 1991 · 32 citations

Management, Health Sciences, Health Services Research +1

"Insurance Mindedness". Implications for Insurance Theory

Mark R. Greene · Journal of Risk & Insurance · 1964 · 24 citations

Social Sciences, Insurance, Psychology +15

The British Insurance Business 1547-1970

Mark R. Greene, H. A. L. Cockrell, Edwin Green · Journal of Risk & Insurance · 1978 · 23 citations

Business, Finance, Insurance +12