Concepedia

Author

Oscar Luis González-Mansilla

Universitat de les Illes Balears

Also Known As

Oscar Luis González-Mansilla, Óscar González-Mansilla

3

Publications

255

Citations

2

H-Index

16

Concepts

All Affiliations

Universitat de les Illes BalearsUniversitat de València
OL

About

Oscar Luis González-Mansilla is an author at Universitat de les Illes Balears specializing in brand equity, brand management, and hospitality management.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

2

2

255

2

Management

2

2

255

3

Hospitality

2

2

255

4

Marketing

2

2

255

5

Brand Development

1

1

220

Oscar Luis González-Mansilla

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2

Publications

255

Citations

2

H-Index

YearCitations

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